Al Ahly SC announces the collaboration with LaLiga, to launch a course within its MBA program, which is planned to launch in Madrid, Spain starting this November.
LaLiga’s “The MBA of LaLiga”, which is focused on preparing people who want to lead change in the sports and entertainment industry, features the participation of top professionals in the sports industry and will draw from case studies from LaLiga and its 42 clubs, as well as from other sports, entertainment stakeholders and technological and digital environments, employing first-hand cutting-edge methodologies together with LaLiga’s own operational techniques and efficient mechanisms.
Secured internships, international field trips to New York and Miami are some other interesting benefits of the program, alongside practical sessions with managers from top worldwide clubs and organizations such as Al Ahly SC from the Middle East, Premier League, Serie A, and the MLS.
Moreover, during the course, a case study will be conducted about Al Ahly SC, titled: “From regional leadership to international prestige: the journey of the African Club of the 20th Century with the biggest fan base.”
“Our partnership with Al Ahly SC aims to bring forward people with a new fresh mindset to the world of football as our objective within this program is to help professionalize the sports industry globally and help capture the talent of today and tomorrow’s professionals said, José Moya, Director of LaLiga Business School. “The more internationally qualified and diverse people we have working in the industry, the better-equipped football will be for growth.”
The program contains six complete modules considering: Management in the sports industry, the new marketing, digital and technological disruption, media and entertainment, major sports events, innovation, and entrepreneurship. While each course is built on the same values and with the same objectives, the speakers are varied and students will learn from experts specific to each country, in addition to 20 hours of instruction from LaLiga teachers.
“Our mission being present in Cairo is to foster strategic collaborations such as this. We enjoy a strong relationship with Al Ahly since the start, and we look forward to collaborating on bigger projects in the coming future, said Juan Fuentes, Delegate of LaLiga to Egypt.
“Whether they are already working within football or brand new to the industry, we’re offering courses that were not previously available and can help people approach football with a fresh business mindset,” Moya added.
The MBA is open to international applicants, including Egyptians. Students from all over the world can join the program with the seats being limited with the objective to ensure the quality of the program. The program will launch in Madrid from November 2021 until July 2022 and it will be taught completely in English.
For more information, people interested in the program can go through the following link: https://business-school.laliga.com/en/the-mba-of-laliga
