La Liga University is currently offering a special course about Al Ahly SC under the name of “The African Club of the Century and the Most Successful Club in the Middle East,” which is taught by Mohamed Serag El Din, the club’s board member. 

Serag El Din has been in Spain in the past few weeks to participate in the Masters Program of La Liga University and he is the only lecturer from Africa and the Middle East in the program along with several respectable figures from the sports industry who work with FIFA, English Premier League and Serie A.

The first chapter of the course discussed the sports scene in Egypt and the nation’s vision for 2030. Afterwards, the course highlighted Al Ahly SC’s success story and the achievements of the club in Egypt and Africa.

The course also discussed how the club’s marketing and media strategies led Al Ahly to become one of the most followed ten clubs in the world. 

Jose Moya, the director of La Liga Business School, said: “our cooperation with Al Ahly SC is of great value, as our main goal is to further develop the sports industry on a global level.”